Capturing The At-Home Diagnostics Opportunity
At-home diagnostic testing has grown from a nascent pre-pandemic trend to an emerging, high-growth health product category in the pandemic’s wake. The accelerated adoption of over-the-counter COVID-19 rapid antigen tests, like PHASE’s INDICAID®, used for at-home self-testing was the tipping point. Even as COVID-19 infections which sparked the rise turn rife, the numbers are still huge.
We recently interviewed some retail pharmacy thought leaders to get their views of the growth opportunity this trend presents for pharmacies and how you can best capitalize it. Read more about making the most of the growing at-home testing diagnostics trend.